FASHION

Sigrid Agren models the spring 2012 collection from Germany based label Oui. The line offers a youthful take on modern staples such as the t-shirt, pants and jacket. Playing with prints and patterns, the Oui woman has a colorful outing for the spring season with powder pinks, navy and seafoam green hues.

For this Summer 2012 BCBG Max Azria offers us to be athletic and somewhere even youthful. Fashion models Daniela Mirzac and Theres Alexandersson athletic inspired dresses in vibrant colors. How I love these look

Maker of the popular “Joy & Pain” heart-shaped pins, J&P Co., launches a website and online shop. A new unisex accessories brand that encourages you to “wear your heart on your sleeve.” debuts the smilin

Canada-based label Lida Baday taps Chris Nicholls to capture its spring 2012 campaign starring Dani Seitz. The images place focus on Baday’s minimal aesthetic which gives a modern twist to modern staples such

After naming Jean Paul Gaultier the new creative director of Diet Coke, the soda brand unveils new bottle designs and a campaign featuring Gaultier’s signature flair. The advertisements photographed by Stephan

If you can recall back in the 90′s how popular friendship bracelets played a huge factor in our childhood?! Little to our knowledge did we care to think how much of a fashion statement it would become, many ye